When I think about writing, I feel good.

When I think about letters, symbols, images, languages, I feel good.  I do not feel good when I think about riff-raff economics, cultural paperwork, road signs, or the false lines of municipalities.  I need to arrange my life so that as little time as possible is spent dealing with filling out forms for governments, and as much time as possible is spent creating.

When I think about writing, I feel good.

Does it matter to the user?

Talking with Suzanne just now, circling the point that when you’re creating for someone, you should be thinking about things that matter to the user, to the recipient of your art.  Does it matter that the sound mix for a movie is done using some amazing technology that lets people in Australia collaborate with people in California in realtime?  Story matters more.  Does it matter to the customer of my technology business that the whiteboards our engineers use are rimmed in mahogany?  Aluminum works just as well.  I want to keep this in mind in what I do :: to focus and expend energy on what matters to the user (who is sometimes me!).  What has a real effect?  What doesn’t?  I want to know that, and act on it.

Does it matter to the user?